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Dec 12, 2023

Jon Rahm just jumped to the juggernaut that is LIV golf

A few days ago Jon Rahm seriously shocked the entire golf world by announcing he had quit the PGA Tour and had joined LIV Golf. Rahm is not just a PGA Tour pro. He is the reigning Masters champion, a long-time world number 1, and current number 3 behind Scottie Scheffler and Rory McIlroy. He is an in-form golfer and is one the highest paid players on the PGA tour right now. And for years now, Rahm has been publicly expressing his loyalty to the PGA Tour. And, at the same time, he has been criticizing the Saudi-backed LIV Golf tour.  Hence everyone's surprise at this news.

Dec 11, 2023

Cape Town Sevens rugby result

Yesterday, December 10th 2023, beautiful Cape Town, South Africa, hosted the final day of the second leg of the HSBC Sevens Series Rugby in perfect weather.  All the Men's and Women's teams played quarterfinals, semis and finals rugby matches on Sunday in front of a boisterous rugby-mad crowd. 

Dec 8, 2023

The Rise of the NIL Valuation for College Athletes, like gymnast Livvy Dunne


The landmark 2022 NIL ("Name, Image, Likeness") rule change has fundamentally transformed the landscape of college athletics. For the first time, student-athletes are now able to profit from their NIL, opening up a world of new opportunities and challenges. One of the most significant developments in the NIL era has been the creation of NIL valuations.

Dec 5, 2023

College Linebacker uses NIL funds to invest in the Formula 1 of sailing

The landscape of professional sports is constantly evolving, and with it comes new opportunities for athletes to invest in their future. One such opportunity is the Avenue Sports Fund, a recently launched investment vehicle that aims to provide athletes with access to a diverse portfolio of sports-related assets. Founded by Marc Lasry, the chairman and CEO of Avenue Capital Group, the Avenue Sports Fund is targeting athletes who are looking to diversify their portfolios and take a more active role in the future of sports. The fund's investment strategy focuses on three key areas: