Name, image, and likeness (NIL) traditionally refers to an athlete or entertainers "publicity rights". When an athlete's NIL is used for commercial purposes (e.g. a college player's face appears on a billboard) the NIL rights protect that individual's identity from being misused. It also allows the student athletes to get paid directly by their schools through NIL deals (per an NCAA ruling in 2023). Hence, NIL, as a term, now generally describes the means through which college athletes receive financial compensation for any marketing and promotional endeavors that utilize their own name, image, likeness, voice, signature, photograph, or other biographical details in any way. Student athletes can now easily negotiate contracts with reference to their own demonstrable NIL valuations, e.g. those at www.on3.com/nil/rankings/.
Articles on this blog site about NIL and sports investments generally:
Other interesting articles about NIL and sports investments:
